About Me

Senior UX Designer and Design Operations specialist with over 10 years’ experience delivering user-centred digital products for global organisations including Google, HSBC, Barclaycard, Virgin Media and Ericsson.

Known for combining strategic thinking with practical execution, I thrive on simplifying complexity, improving how design teams operate and creating systems that enable exceptional user experiences at scale. My approach goes far beyond designing interfaces; I build frameworks, establish processes and create environments where designers, developers and stakeholders can collaborate more effectively.

I am recognised as a calm, approachable and highly organised leader who enjoys mentoring others, influencing senior stakeholders and bringing clarity to technically complex projects. Whether improving enterprise software, introducing scalable design systems or leading multidisciplinary teams, I focus on delivering user-centred solutions while achieving measurable business outcomes.

I bring a strong commercial mindset, exceptional attention to detail and genuine enthusiasm for continuous improvement. I am now seeking a senior UX, Product Design or Design Operations role where I can combine leadership, strategic thinking and hands-on design expertise to help organisations create outstanding digital experiences.

Core Expertise

UX Design & Strategy

  • User Research
  • User Experience Design
  • Information Architecture
  • Interaction Design
  • User Journeys
  • Wireframing
  • Prototyping

Design Leadership

  • Design Operations
  • Design Systems
  • Team Leadership
  • Mentoring & Coaching
  • Stakeholder Management
  • Workshop Facilitation

Business Delivery

  • Agile Delivery
  • Cross-functional Collaboration
  • Accessibility (WCAG)
  • Process Improvement
  • Sevice Design
  • Product Strategy